Device Information - When you visit cakeandcatwalk.co.uk, certain information is automatically collected about your device. This includes information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse cakeandcatwalk.co.uk, we collect information about the individual web pages or products that you view, along with the websites or search terms referred you to the us, and information about how you interact with our website. We collect this through the following technologies:
Cookies - These are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Log files - These are track actions occurring on cakeandcatwalk.co.uk, which collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels are electronic files used to record information about how you browse cakeandcatwalk.co.uk.
Order Information - When you make a purchase or attempt to make a purchase through cakeandcatwalk.co.uk, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers]), email address, and phone number.
How is your personal information used?
We use the Order Information that we collect to fulfil any orders placed through our website. This includes processing your payment information, arranging postage and delivery, and to provide you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), as well as to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with cakeandcatwalk.co.uk, and to review the success of our marketing and advertising campaigns).
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use cakeandcatwalk.co.uk -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Do Not Track
We do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
As a UK resident and to be compliant with current Data Protection legislation we process your information in order to fulfil the contract of sale we might have with you (for example if you make an order through cakeandcatwalk.co.uk), or otherwise to pursue our legitimate business interests listed above.
When you place an order through cakeandcatwalk.co.uk, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at